Regardless of being in retail, service, hospitality or any industry, the key revenue activities evolve around consumers. Mainly it is driven by consumers spending behaviour and consumer state of emotion at that moment in time.
Hence, business owner found it challenging to attract and maintain their customers. To overcome these, business owner need to constantly re-innovate their marketing strategies to attract the customer to their businesses.
GRIPS (Geolocation, Recommended, Interactive and Promoted Solution) is a NTT Data Malaysia’s proprietary technology driven solution built on the principal of proximity marketing. Utilizing technology from RFID to Wi-Fi and Mobile Data, GRIPS can provide consumer behavior analysis, heat map and customers’ loyalty program, push notification, and navigation solution with indoor GPS.
NTT Data provides an alternative platform for business owners to analyze, attract and keep their customers while improving the end customer experience of brand.